Series 20 (2026)

The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.

Episodes: 12

Star Cast: Lord Alan Sugar , Mark Halliley , Karren Brady , Tim Campbell ,

Episodes List

Ep.1 Hong Kong

Air Date: 2026-01-29

Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.

Ep.2 Children’s Story

Air Date: 2026-02-05

Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.