Season 16 (2022)
Episodes: 14
Star Cast: Lord Alan Sugar , Mark Halliley , Karren Brady , Tim Campbell ,
Episodes List
Ep.1 Cruise Ship
Air Date: 2022-01-06
This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
Ep.2 Toothbrush
Air Date: 2022-01-13
The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
Ep.3 Non-Alcoholic Drinks
Air Date: 2022-01-20
The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
Ep.4 Fishing
Air Date: 2022-01-27
The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
Ep.5 Gaming
Air Date: 2022-02-03
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
Ep.6 Wales
Air Date: 2022-02-10
In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
Ep.7 Pods
Air Date: 2022-02-17
The candidates gear up to design, brand and pitch their own electric driverless vehicle.
Ep.8 Silverstone
Air Date: 2022-02-24
The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
Ep.9 TV Selling
Air Date: 2022-03-03
The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
Ep.10 Baby Food
Air Date: 2022-03-10
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
Ep.11 The Final Four
Air Date: 2022-03-15
With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
Ep.12 Interviews
Air Date: 2022-03-17
The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
Ep.13 Why I Fired Them
Air Date: 2022-03-21
Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
Ep.14 The Final
Air Date: 2022-03-24
The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.
