Season 10

Season 10 (2014)






Episodes List

Ep.1 Ten Years of Selling

Air Date: 2014-10-14

The battle to become Lord Sugar's next business partner begins with a selling task.

Ep.2 Wearable Technology

Air Date: 2014-10-15

The candidates are asked to design a piece of wearable technology.

Ep.3 Home Fragrance

Air Date: 2014-10-22

Each team must create their own range of home fragrance products.

Ep.4 Online Video Channel

Air Date: 2014-10-29

The candidates are set a 21st-century task - creating video channels for YouTube.

Ep.5 Coach Tours

Air Date: 2014-11-05

The teams have two days to create their very own coach tours.

Ep.6 Board Game

Air Date: 2014-11-12

Lord Sugar asks the candidates to design a brand new board game.

Ep.7 Advertising - New York

Air Date: 2014-11-19

Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.

Ep.8 Country Show

Air Date: 2014-11-26

The candidates attempt to crack the rural market at the Royal Bath and West show.

Ep.9 Ten Years of Discount Buying

Air Date: 2014-12-03

Lord Sugar tells the candidates that he wants to test their negotiation skills.

Ep.10 Premium Pudding

Air Date: 2014-12-10

The candidates are asked to create a brand new range of premium puddings.

Ep.11 The Final Five

Air Date: 2014-12-16

As the tenth series draws to a close, this programme profiles the remaining candidates.

Ep.12 Interviews

Air Date: 2014-12-17

The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.

Ep.13 Why I Fired Them

Air Date: 2014-12-18

Lord Sugar takes a look back at the candidates who fell before the final hurdle.

Ep.14 The Final and You're Hired

Air Date: 2014-12-21

The two finalists must launch their businesses with the help of some former candidates.